The CFO Case for Probabilistic Forecasting With AI

Run the Numbers

The CFO Case for Probabilistic Forecasting With AI | Bruno Annicq

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The CFO Case for Probabilistic Forecasting With AI | Bruno Annicq

CJ Gustafson

Jan 15, 2026

In this episode of Run the Numbers, CJ sits down with Bruno Annicq, CFO of Wellhub (formerly Gympass), to unpack a practical finance playbook built around cash discipline, sustainable growth, and simplicity. Bruno explains how he rebuilt forecasting using an AI-driven, probabilistic ensemble model, moving teams beyond single-scenario planning. They also dig into his EMPOWER planning framework, usable OKRs, and why tighter alignment between finance, HR, and wellbeing is becoming a durable lever for long-term performance.

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SPONSORS:

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Abacum is a modern FP&A platform built by former CFOs to replace slow, consultant-heavy planning tools. With self-service integrations and AI-powered workflows for forecasting, variance analysis, and scenario modeling, Abacum helps finance teams scale without becoming software admins. Trusted by teams at Strava, Replit, and JG Wentworth—learn more at https://www.abacum.ai

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LINKS:

Bruno on LinkedIn: https://www.linkedin.com/in/bannicq/

Wellhub: https://wellhub.com/

CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/

Mostly metrics: https://www.mostlymetrics.com

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“Run Toward a Tough Market” — Developing the Hard and Soft Skills To Be a Great Finance Leader

https://youtu.be/iNHbkcG7YEo

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